Budj logo
Verified rewards forshoppers + merchants.

Customer LoyaltyPlatform to reward real spend

Budj is a cashback and loyalty reward platform where shoppers earn instant rewards, while merchants use performance-based metrics to reward purchases and track ROI.

Business goal achievement and marketing success illustration
The Problem

The Missing Link in Everyday Spending

Shoppers want real savings. Merchants want measurable growth. Traditional promos do not connect the two.

Promos feel random to customers
Rewards arrive late or get lost
Merchants cannot prove ROI

Budj closes the loop with verified payments and instant cashback across Kenya. Customers see savings they can trust, and merchants only reward spend that actually happened.

Merchant illustration

Four simple steps that connect verified spending to instant rewards and measurable merchant growth.

Swipe on mobile to explore each step

01

Discover Offers

  • Browse cashback by location, category, or merchant
  • Claim offers before you pay to lock in rewards
  • Find deals that match your everyday spend
Discover Offers
02

Pay & Verify

  • Pay with Budj
  • Linked payments verify the purchase
  • Rewards stay honest and fraud-resistant
  • Every transaction is verified in real time
Pay & Verify
03

Earn Cashback

  • Cashback hits your Budj wallet after verification
  • Withdraw to M-Pesa or use rewards on your next visit
  • Track savings across all partner merchants
Earn Cashback
04

Merchant Insights

  • See which offers drive real, verified revenue
  • Understand repeat visits and customer segments
  • Pay rewards only when sales happen
Merchant Insights
Shopper celebrating a Budj cashback rewardMerchant team engaging customers at checkoutRewards and loyalty experience with BudjCollage of customers using Budj together

Built for Customers, Merchants, and Partners

Budj creates a shared view of verified spend and rewards. Everyone sees real outcomes, from cashbacks earned to revenue driven.

Partner with Budj
01 / 04

Customers

Earn cashback on groceries, fuel, dining, and more with verified purchases.

  • Discover nearby offers and claim before you pay
  • Withdraw rewards to M-Pesa or save for later

Experience Budj on Mobile

Download our app and start earning cashback instantly. Available on iOS and Android.

Find Nearby Offers

Discover cashback opportunities from merchants near you on an interactive map

Location-based rewards
Real-time cashback rates
Filter by category
Find Nearby Offers
1 of 4

Budj Insights & Updates

Launches, merchant stories, and customer wins from the Budj cashback community.

View all insights

Frequently Asked Questions

Everything you need to know about earning cashback, verifying purchases, and growing with Budj.

What is Budj?

Budj is a cashback and rewards platform that connects shoppers with verified offers from local merchants. Customers earn money back on everyday purchases, and merchants pay only when real sales happen.

How do I earn cashback?

Browse offers, claim one before paying, and complete your purchase with M-Pesa, card, or cash. Budj verifies the transaction and credits cashback to your wallet.

How do merchants benefit from Budj?

Budj is performance-based marketing. Merchants create cashback or loyalty offers and pay rewards only when verified purchases occur, with clear dashboards for ROI and repeat visits.

How long does verification take?

Budj payments typically verify quickly. If there is any delay, you will still see status updates in the app.

Which payment methods are supported?

Budj currently supports payments made directly through Budj only.

Can I cash out my rewards?

Yes. You can withdraw cashback to M-Pesa or save it for future purchases with partner merchants.

Does it cost anything to join Budj?

Budj is free for customers. Merchants only pay when verified purchases happen, making it a low-risk growth channel.